Skillshare
Senior Director of Product, 2021 to present
Head of product management and product strategy overseeing the growth, member experience, mobile, and teacher experience products and managing a team of product managers. Lead the strategy, experience, and team for the core student learning & community experience; the teacher experience; a new initiative to create a marketplace for teachers to offer other services; the mobile app (iOS and Android) experiences; and the gamification experience, including badges and certificates.
- Designed and developed a new gamification system, including awarding badges and certificates, that drove a 95% increase in users submitting class projects.
- Launched Learning Paths feature to provide curated multi-class experiences, driving longer-term member engagement.
- Zero to one launch of Live and 1:1 sessions as part of the new teacher marketplace initiative, a new line of business for Skillshare; generated $70k in revenue in first 60 months.
- Developed a new Mobile app strategy focused on delivering and monetizing easy-to-engage-with, free experiences that showcase Skillshare’s content, outcomes, and community in new ways.
- Collaborated with Content and Community teams to develop a 2-year business and product strategy, focused on delivering user value. Kicked off an effort to revamp the learning and teacher experience in support of this strategy.
- In partnership with the Sr. Director of Content developed a strategy to align the product experience with the unique user needs across different content categories.
- Member of the Senior Leadership Team, contributing to cross-functional initiatives and helping set company-wide business strategy and culture.
Adobe
Principal Product Manager, Creative Cloud Education & GM, Adobe Education Exchange, 2020 - 2021
Senior Product Manager, Creative Cloud Education & GM, Adobe Education Exchange, 2016 - 2020
Product Manager, Adobe Education Exchange, 2009 - 2016
Curriculum Manager, 2008 - 2009
Founded and led the Adobe Education Exchange (AEE), the first online community platform for learning and teaching Adobe applications. I owned the product and growth strategy, user/market research, product design and roadmap, content development, and community management and built and managed a cross-functional team of 10. I grew the product to 1M+ members, generating 150k new Adobe software users per year. Served as interim lead for Creative Cloud Education team, managing and leading a design/engineering/product team of 25.
- Zero to one launch of the AEE MVP (2010); Secured additional funding, re-built, and re-launched a custom platform (2013); Researched, designed, developed, and shipped 100+ features, including a custom CMS; Upgraded platform to a microservice architecture written in Node.js/React (2020).
- Built and managed a cross-functional team of 6 engineers, a designer, curriculum developer, community manager, and growth PM.
- Developed a multi-variate analysis model and corresponding personalization algorithm to guide product strategy and drive customer satisfaction increase from an NPS of 17 to 53.
- Cultivated a vibrant educator community, with 120k+ monthly users.